This is an exciting time for us. When Blucora acquired 1st Global earlier this year, we became the largest tax-focused wealth manager, with a total of 4,200 advisors who oversee more than $67 billion in client assets. Now, with the anticipated rollout of the Avantax Wealth Management℠ brand and the anticipated merging with 1st Global, we have an even better way to highlight our Tax-Smart approach.

First and foremost, we want to assure you that while we are changing our name, we will continue to adhere to the same core values that have allowed us to serve an independent network of tax professionals since 1983.

We also recognize that change is necessary for growth. Over the past year, we have been setting the stage to make the broader case for tax-focused investing. In June 2019, we unveiled a tax-smart investing software program — to help advisors capture tax-alpha for clients — along with a tax-loss harvesting module. We plan to make more modules available by the end of the year.

These investments demonstrate our deep commitment to driving the conversation around tax-focused investment. The reason is simple. Taxes are more than a once-a-year event. They are one of life’s most complicated and largest expenses, but many wealth advisors don’t give taxes the attention they deserve.

We firmly believe that most financial decisions, at their core, are tax decisions. Under the Avantax Wealth Management brand, we are well-positioned to set a new standard and provide heightened value to advisors and their clients. We look forward to serving you and keeping you apprised of all the exciting news still to come.

For more information about the rebrand please read the press release here:

Enrique M. Vasquez
President of Wealth Management, Blucora