IRVING, Texas and LIVONIA, Mich. – (March 11, 2020) – Avantax Wealth Management℠ welcomes the Making Investing Personal multi-generational financial planning team, a long-standing $90 million1 advisory firm in Livonia, Mich. The team has a strong commitment to forging close client relationships that focus on long-term planning versus transactional investments.

With over 75 years of combined financial industry experience, the team includes Financial Advisors Terence Reed, CFP®, Elizabeth Marshall, AIF®, Melissa Rubingh, AIF®, Ryan Cohen, AIF®, and Tax Manager Michael Park, ATP.

Reed said that chief among the reasons he and his firm chose Avantax were like-minded business philosophies and a desire to forge a long-term relationship with a broker-dealer that provides ample support to advisors helping their clients with financial and tax matters related to their investments.

“Avantax is very up-to-date on technology, and we decided our team should partner with a broker-dealer that can help guide us and our clients not just for today, but for decades to come. We feel our team is merging onto a fast track with a company that is going quickly in the same direction,” Reed said. “Avantax shares our view that the future is through holistic advisory practices where the advisor works hand-in-glove with clients, supported by technology, to illustrate how we can achieve their goals. That includes assisting clients on both financial and tax-related matters, and we feel Avantax can help by partnering us up with local CPA practices to assist with more complicated tax and business situations.”

Advisor Melissa Rubingh said Avantax presented an attractive blend of being a large, well-established business, while still providing personalized service.

“We wanted a firm that would ensure our client matters were processed in a timely fashion, along with a knowledgeable back office that can easily assist on more complicated situations. From our first round of phone calls with Avantax, it was clear that this partnership would be a great fit,” said Rubingh. “It was also important that Avantax has such a strong relationship with Fidelity and NFS. Our clients wanted to know we are continuing to affiliate with large and reputable companies, and we have that with Avantax.”

For more information about the ERS Compliance Advantage platform, please visit:


About Envestnet

Envestnet, Inc. (NYSE: ENV) is a leading provider of intelligent systems for wealth management and financial wellness. Envestnet’s unified technology enhances advisor productivity and strengthens the wealth management process. Envestnet empowers enterprises and advisors to more fully understand their clients and deliver better outcomes.

Envestnet enables financial advisors to better manage client outcomes and strengthen their practices. Institutional-quality research and advanced portfolio solutions are provided through Envestnet | PMC, our Portfolio Management Consultants group. Envestnet | Yodlee is a leading data aggregation and data analytics platform powering dynamic, cloud-based innovation for digital financial services. Envestnet | Tamarac provides leading rebalancing, reporting, and practice management software for advisors. Envestnet | Retirement Solutions provides an integrated platform that combines leading practice management technology, research, data aggregation, and fiduciary and managed account solutions.

More than 88,000 advisors and more than 3,500 companies including: 15 of the 20 largest U.S. banks, 43 of the 50 largest wealth management and brokerage firms, over 500 of the largest Registered Investment Advisers, and hundreds of Internet services companies, leverage Envestnet technology and services. Envestnet solutions enhance knowledge of the client, accelerate client on-boarding, improve client digital experiences, and help drive better outcomes for enterprises, advisors, and their clients.

“I strongly believe that the Making Investing Personal team realized from the beginning that they weren’t going to be just a number with Avantax. They’re a savvy, multi-generational advisor with their sights set on growth, and we’re looking forward to taking that journey with them,” said Tim Stewart, vice president, business development for Avantax. “Avantax is constantly looking for new and innovative ways to help our advisors’ growth, whether organically or inorganically. We have the network, technology and attractive access to growth capital, to help growth-minded advisors accelerate their plans and achieve their personal and business goals.”

Formed by last year’s combination of HD Vest and 1st Global, Avantax continues to invest in technology and other resources to further strengthen its support of firms like Making Investing Personal.


About HD Vest Financial Services

Avantax Wealth Management℠ (which comprises the Wealth Management business of Blucora, Inc.) offers a tax-advantaged approach for comprehensive financial planning. Through its Tax-Smart approach, Avantax representatives help clients leverage taxes to create financial growth opportunities. Most financial companies treat taxes as an afterthought, or not at all, even though taxes are one of life’s most complex and costly expenses. Avantax uses technology, tax and wealth management insights to uncover tailored and advantageous opportunities across our clients’ financial lifecycles to help enable better long-term outcomes.

Media Contact:

Tony Katsulos

Director, Communications
Avantax Wealth Management

(972) 870-6654



Avantax Wealth ManagementSM is the holding company for the group of companies providing financial services under the Avantax name. Securities offered through Avantax Investment ServicesSM, Member FINRA, SIPC. Investment advisory services offered through Avantax Advisory ServicesSM. Insurance services offered through licensed agents of Avantax Insurance AgencySM and Avantax Insurance ServicesSM. 6333 N. State Highway 161, Fourth Floor, Irving, TX 75038, 972-870-6000.

The Avantax family of companies exclusively provide investment products and services through its representatives. Although Avantax Wealth Management℠ does not provide tax or legal advice, or supervise tax, accounting or legal services, Avantax representatives may offer these services through their independent outside business. This information is not intended as tax or legal advice. Please consult our firm and your legal professional for specific information regarding your individual situation.

Fidelity Investments® and National Financial Services LLC (together “Fidelity”) is an independent company, unaffiliated with Avantax Wealth Management (“Avantax”). Fidelity is a service provider to Avantax. There is no form of legal partnership, agency affiliation or similar relationship between your financial advisor and Fidelity, nor is such a relationship created or implied by the information herein. Fidelity Clearing & Custody Solutions® provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC 919907.1.0.